Along with the campaign, TikTok has also banned the #sunburnchallenge hashtag all together and all videos that encourage sunburns.

Matthew Browne, CEO of Melanoma Institute Australia told Oliver Peterson on Perth Live that the campaign is aimed at delivering the message to younger generations.

“The message that tanning is not good, tanning is not healthy and that we must stop the glamourisation of tanning,” he told Oly.

“To TikTok’s credit, they rang us and said we want to do something about it, so how can we help and how can we work with the Melanoma Institute to do something and drive this message to the younger generations.”

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