Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 6PR account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 6PR content and other benefits.


Joining is free and easy.

You will soon need to register to keep streaming 6PR online. Register an account or skip for now to do it later.

Advertisement
Advertisement
Advertisement

‘Speak like a human being’: Optus’ apologies ring hollow

Gary Adshead
Article image for ‘Speak like a human being’: Optus’ apologies ring hollow

A day after the biggest phone network outage in Australian history, many are remaining critical of the national carrier’s distinct lack of connection with customers throughout the ordeal.

Optus CEO Kelly Bayer Rosmarin made multiple apologies on behalf of the company yesterday, yet experts like Monash University Lecturer in Strategic Communications Alison Stieven-Taylor are reticent to give her too much credit.

I understand that she is probably a little bit reticent given what happened last year with the data breach, but it’s really important to speak like a human being,” Ms Stieven-Taylor told Gary Adshead on 6PR Mornings.

I wonder whether people just wanted real information as opposed to the kind of platitudes.”

Press PLAY to hear more on the Optus outage fallout

 

Gary Adshead
Advertisement