The national carrier today confirmed its support for the Yes campaign ahead of the upcoming referendum for an Indigenous Voice to Parliament and unveiled a special livery on three Qantas Group aircraft.

Head of Brand Strategy at The Brand Agency Hannah Muirhead spoke with Oliver Peterson on 6PR’s Perth Live.

“It’s a high-risk, potentially high-reward strategy and they would have made a decision about yeah we’re really gonna annoy people and we might be putting some noses out of joint but we’re a strong enough brand that we can handle it.”

Press PLAY to hear the full story and why Oly thinks the timing of the announcement is odd

Credit: Qantas Group