Social Media Year in Review
Coffey and Tea’s Meg Coffey joined Tony McManus to talk all things social media. Tonight’s chat includes:
ACCC – Facebook & Google
- The Australian Competition and Consumer Commission earlier this week released landmark findings from a year-long inquiry into digital platforms, declaring that Google and Facebook’s substantial market power in digital advertising is hurting traditional publishers.
- The regulator proposed a number of measures to curb their dominance, including a new government body to monitor their conduct in the advertising market, and to scrutinise how their secretive algorithms distribute traffic to publishers.
- It also wants to create a new ombudsman to monitor consumer complaints about the platforms, toughen privacy regulations and make it harder for the tech giants to collect user data without unambiguous consent.
- In its report, the ACCC said the algorithmic selection of news is exposing users to risks of “filter bubbles” and unreliable information that could have flow-on effects for democracy.
- McDuling said the ACCC found out of every $100 spent on digital advertising in Australia, $68 flows to Google and Facebook, with Google controlling 94 per cent share of internet searches.
Instagram Year in Review
- In Feed, the heart emoji was used in comments over 14 billion times.
- The happiest place in the world? Disneyland Tokyo, which saw the highest use of smiley face in the caption!
- The year’s top advocacy hashtags were #metoo(1.5 million), #timesup (597K), #marchforourlives (562K), demonstrating that Instagram can be a powerful platform for people to speak out and bring light to meaningful causes.
Twitter Year in Review
- The most liked tweet of 2018 was a BTS tweet of the also popular #InMyFeelingsChallenge, which copies the dance from a song by rapper Drake
- The day of the year that saw the most tweets in 2018 was February 25, the date of the closing ceremonies for the Olympics.
- Out of those 125 million daily hashtags, #nowplaying was the most used in 2018
Google Search Year in Review
- What are the top 5 in News, People and General Searches
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