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Social Media Year in Review

Coffey and Tea’s Meg Coffey joined Tony McManus to talk all things social media. Tonight’s chat includes:

 

ACCC – Facebook & Google

    1. The Australian Competition and Consumer Commission earlier this week released landmark findings from a year-long inquiry into digital platforms, declaring that Google and Facebook’s substantial market power in digital advertising is hurting traditional publishers.
    2. The regulator proposed a number of measures to curb their dominance, including a new government body to monitor their conduct in the advertising market, and to scrutinise how their secretive algorithms distribute traffic to publishers.
    3. It also wants to create a new ombudsman to monitor consumer complaints about the platforms, toughen privacy regulations and make it harder for the tech giants to collect user data without unambiguous consent.
    4. In its report, the ACCC said the algorithmic selection of news is exposing users to risks of “filter bubbles” and unreliable information that could have flow-on effects for democracy.
    5. McDuling said the ACCC found out of every $100 spent on digital advertising in Australia, $68 flows to Google and Facebook, with Google controlling 94 per cent share of internet searches.

 

Instagram Year in Review

    1. In Feed, the heart emoji was used in comments over 14 billion times.
    2. The happiest place in the world? Disneyland Tokyo, which saw the highest use of smiley face in the caption!
    3. The year’s top advocacy hashtags were #metoo(1.5 million), #timesup (597K), #marchforourlives (562K), demonstrating that Instagram can be a powerful platform for people to speak out and bring light to meaningful causes.

 

Twitter Year in Review

    1. The most liked tweet of 2018 was a BTS tweet of the also popular #InMyFeelingsChallenge, which copies the dance from a song by rapper Drake
    2. The day of the year that saw the most tweets in 2018 was February 25, the date of the closing ceremonies for the Olympics.
    3. Out of those 125 million daily hashtags, #nowplaying was the most used in 2018

 

Google Search Year in Review

    1. What are the top 5 in News, People and General Searches

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