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Lego pledges to remove gender bias from its models after new research

6PR MORNINGS
Article image for Lego pledges to remove gender bias from its models after new research

Lego has vowed to remove gender bias in its models after new research found gender stereotypes were restricting young girls and boys.

The Danish toy-making giant commissioned a study by the Geena Davis Institute which surveyed thousands of young children from different countries.

It found that girls felt restricted by gender stereotypes and boys were worried of being made fun of if they played with girls toys.

Workplace Inclusion Expert Bronte Price said Lego has been at the forefront of breaking down stereotypes for a long time.

“Boys are very much still playing with Lego in ways that girls don’t,” he told Mark Gibson on 6PR

“It’s really about opening up what the options are so that boys and girls get to experience the full range of activities, rather than fearing that they’re going to be made fun of”.

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Image: iStock by Getty

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