It wouldn’t be the turn of the new year without Sam Kekovich passionately commanding us to eat lamb, and like the rising of the sun the new Australian Lamb ad is back to once again tackle the big issues.

Whereas previous years have seen the big man weigh in on issues like national identity, this year sees the lamb-light fall on the generation debate.

“It actually says very clearly that there is more that unites us than divides us,” Mr Kekovich said.

“The baby boomers can’t handle technology, the Zoomers spend all their time creating dances for TikTok and the Millenials waste all their money on avo toast and craft beer, but we’re still brought together by more than what pushes us apart.”

Press PLAY to hear Sam Kekovich’s full take on the new Australian Lamb ad