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Big Bash Worth Big Bucks

Australian cricket fans viewing habits are changing and it could mean a big difference in the next broadcast rights agreement, according to Australian Financial Review journalist John Stensholt. 

Channel Nine has long been the home of cricket in Australia due to Kerry Packer’s long-standing relationship with the game after he developed World Series Cricket. 

However, late in the last decade Fox Sports broadcast the One-Day Domestic competition, before Channel 10 acquired the Big Bash League rights. 

Cricket Australia is preparing to sit down with television networks to nut out the next set of television rights and Stensholt says the domestic T20 scene has changed the game. 

‘Nine are probably seriously thinking, ‘is cricket worth it?” Stensholt said. 

‘Big Bash is the property that people are looking at. It probably makes Test cricket and One-Day Internationals look a bit old hat. 

‘At the moment Nine pay $80 million a year for the Tests and the one dayers, Channel 10 are paying 20 for the Big Bash … I reckon you’ll see those numbers coming together.’

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