New research shows how the spreading trend of ‘cancel culture’ amongst today’s generation is leaving half of younger people afraid to voice their opinions.

Anna Colthopre, Researcher at McCrindle Research, told Oliver Peterson on Perth Live that they found a reluctance and hesitation amongst Australians to tell others their beliefs.

“We found that 3 in 5 Australians hide their beliefs on social topics or issues from others at certain times. And a quarter of Australians have hidden their perspective on topical issues because they’re afraid of how people respond,” she told Oly.

“Generation Z, those aged 18-27 are more likely to hide their perspective because of the rise of cancel culture.”

She further highlighted to Oly that Gen Z are more likely to be exposed to the effects of cancel culture due to being the biggest users of social media.

“It’s really interesting that they also adapt this in their personal life by withdrawing their own personal beliefs and opinions,” Ms Colthopre said.

Press PLAY to hear more on what ‘cancel culture’ is