The Liberal Party has released an bizarre new political ad, nine days out from the federal election.

Published on Thursday night, an animated character portraying Anthony Albanese parodies the famous Gollum character from J. R. R. Tolkien’s The Lord of the Rings series.

“It’s very, very unsettling to watch,” 6PR Breakfast host Gareth Parker said on Friday.

Press PLAY below to hear Gareth Parker discuss the ad

“I think it’s the authorisation that gets me.”

Press PLAY below to see the ad

In a strange coincidence, Labor had drawn a comparison between Prime Minister Scott Morrison and Gollum earlier Thursday afternoon.

Morrison is keeping his precious ($1 an hour pay rise) away from Australian workers.

He’s being tricksy. pic.twitter.com/c88KDAzzUb

— Australian Labor (@AustralianLabor) May 12, 2022