The volatile pearling industry in WA is currently booming.

Click PLAY to hear about the growing industry.

James Brown, Managing Director of Cygnet Bay Pearl Farm, highlights to Perth Today host Simon Beaumont changes in product distribution which have enabled the pearls to retain their Australian identity.

He explained: “Broome and the Kimberley was a long, long way in the ’80s and ’90s. So, taking your product to market, it was great to be able to produce the world’s finest and most valuable crop, like Australia did back then. But then, how do you actually take it to those global audiences?

Hear more highlights from Perth Today below and download the 6PR app on iOS or Android to ensure you don’t miss a thing!

Image: iStock