Fake price tags are popping up at Coles and Woolworths as part of a GetUp! Campaign targeting the huge profits of the supermarket duopoly in Australia.

Click PLAY to hear about the campaign.

Paul Ferris, Co-CEO of GetUp!, told Perth Live host Russell Collett that while the campaign may be mischievous, the issue is very serious.

He stated: “People are fed up wth paying record prices all the while that Coles and Woolies are generating huge profits, and honestly they’re doing it at our expense,” he said.

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Image: GetUp!