The CEO of Tabcop is calling for gambling advertising to be banned from 6:30am to 8:30pm on free-to-air television.

The Australian Financial Review media & technology correspondent Mark Di Stefano told Oliver Peterson on Perth Live fewer ads means the company will spend less on advertising.

“It’s not really at the best of their very golden heart, it’s because it actually helps them starve the insurgence,” said Mr Di Stefano.

Press PLAY below to hear why the CEO wants limits on ads