Woodside is currently considering the conditions for extending its North West Shelf gas project contract.

Perth Today host Simon Beaumont asks Alex Hillman from the Australasian Centre for Corporate Responsibility whether West Australians are being benignly seduced by Woodside’s community image.

“They’ve got a weak brand that they feel the need to protect, and they’ve got a business model which doesn’t generate strong returns for investors,” said Alex.

Click PLAY to hear a harsh critic of Woodside.

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Image: WAtoday | Will Willitts