As the cost of living continues to rise, IGA is battling to keep prices competitive with Woolworths and Coles.

The company has introduced multiple programs to keep the cost of products low.

IGA WA board chairman Greg Rice told Oliver Peterson on Perth Live supporting local businesses shouldn’t come at a higher cost.

“You don’t need to make the choice between value and supporting local… you can do both at IGA,” said Mr Rice.

Press PLAY below to hear how you can support local businesses