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What do a Rudyard Kipling poem and the Banking Royal Commission have in common?

If you can keep your head when all about you are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you, but make allowance for their doubting too
Rudyard Kipling’s timeless poem If has a special relevance when talking about the Banking Royal Commission according to Barry Urquhart of Marketing Focus.

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