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What are the consequences for on-line purchases

On-line purchases have unintended consequences for consumers and businesses, many of which are not good. Barry Urquhart from Marketing Focus explained to Tony McManus, a survey has shown that participating consumers feel increased anxiety, qualified measures of confidence, a sense of isolation and exposure, unfulfilled expectations about delivery times and convenience, as well as difficulties and frustrations with policies and processes about product returns.

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Tony McManus
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