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How much do you love hot cross buns?

Coles has just announced that they will be selling the highly iconic hot crossed buns all year round. The supermarket sold 12.5 million bags during last year’s Easter season. Will consumers be rushing to the aisles or will this food icon lose its magic?

Barry Urquhart from Marketing Focus joins us to talk about the possible pros and cons from this move.

Download this podcast here

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