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  • Do controversial ad campaigns work?

Do controversial ad campaigns work?

05/03/2019 10:15 pm / 16:04
Tod Johnston
6PR Chris Ilsley6PR Perth TonightadsAdvertisingGilletteGloss Marketing CommunicationMegan Del BorrelloNikeserena williams

We recently saw the controversial Gillette campaign blow up the internet, now Nike has released a new ad featuring Serena Williams taking on social issues. What does it take to get this kind of advertising right?

Megan del Borrello from Gloss Marketing Communications fills us in.

Download this podcast here

Tod Johnston
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