Road experts are using the opportunity of Road Safety Week to share one very important plea: be safe on our roads.

The road toll continues to climb, with numbers showing a seventh sequential year of higher deaths on our roads.

RAC’s External Relations General Manager Will Golsby told Gary Adshead on 6PR Mornings a lot of time and effort has been put into detailing the impact road accidents have on victims and families.

“There are a lot of families and communities across Western Australia who have lost loved ones to road trauma, and that certainly will bring back some harsh realities,” Mr Golsby said.

Press PLAY to hear more about what’s being done to try and curb the road toll