A 77-year-old man has died after being hit by a car on the Cottesloe beachfront last night.

It happened about 6.50pm on Marine Parade.

Police allege a blue Toyota mounted the kerb and was seen driving on the footpath.

It’s alleged the car hit the 77-year-old pedestrian who was taken to Royal Perth Hospital with critical injuries.

The 87-year-old male driver is assisting police.

Anyone with information is urged to contact Crime Stoppers on 1800 333 000.