Content creators helped expose the alleged under-handed ‘promotions’ of Coles and Woolworths, a practice widely suspected, leading to the ACCC taking Coles to court.

Click PLAY to hear about the discovery.

One of the creators, Paniora Nukunuku, explained to 6PR Morning host Simon Beaumont that he found it hard to find discounts of any real value.

“You can see a pattern where they will jack the prices up and then a couple of weeks later discounted it and then say it’s a discount when that was the original price all along,” he said.

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Image: 9News