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Booming demand for supermarket home brand products

Oliver Peterson
Article image for Booming demand for supermarket home brand products

Supermarket giant Coles claims sale of its home brand products are booming with its premium home brand Coles Finest growing at more than double the speed of its overall supermarket sales.

Queensland University of Technology retail expert Gary Mortimer spoke to 6PR Radio’s Perth Live presenter Oliver Peterson and said the increase in home brand sales was due to the cost of living crisis.

Click PLAY to hear the full conversation:

Image: iStock.

Oliver Peterson
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