How much difference can a single plush toy make? Lionheart is turning to 6PR listeners to show how a small start can create a massive impact.

Press PLAY to hear Charlene Yates discuss the ‘Lion Swap’ initiative and how it helps grieving families.

Charlene Yates, board director at Lionheart, told 6PR Long Lunch host Tod Johnston that the week-long ‘Lion Swap’ kicks off with a small Lionheart lion named Hartley.

The goal is for 6PR listeners to swap the toy for an item of greater value and keep trading up until Friday. Whatever item they end up with will be auctioned, raising essential funds for grieving families.

“There was a guy in Canada in 2005 who came up with the concept. He started with a red paperclip and, after a year and 14 trades, ended up with a house”, Yates said.

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Image: 6PR