Western Australia’s events-driven tourism model has been hailed a success, with 2025 research showing a return of $2.80 for every dollar spent.

Press PLAY to hear Bradley Woods discuss Western Australia’s tourism events strategy

Australian Hotels Association WA chief executive Bradley Woods told 6PR Drive host Jamie Burnett that keeping event acquisition costs confidential is vital.

“Some play games with this by saying, ‘Oh, let’s disclose the exact dollars.’ And what does that do? It just tells our competitors exactly what they need to compete to buy the event or to cut us out”, Woods said.

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