Liberal MP Melissa McIntosh is doubling down on calls for the party to consider a “rebrand”, arguing the party needs to change its name and image in an attempt to modernise, following dismal polling numbers.

Press PLAY to hear Ming Johanson discuss the Liberal Party’s online strategy

Marketing Jumpstart chief executive Ming Johanson told 6PR Long Lunch host Mark Doran that, despite it being 2 years before the next election, Labor and One Nation are actively promoting their parties online, but the Liberal Party seems to be silent.

“I wonder if they’re just holding back and watching and learning and seeing what the other parties are doing before making a decision or a move”, she said.

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