Despite not kicking off until 2027, the Perth Bears have already secured a record-breaking deal with their first major sponsor, Budget Direct.

Click PLAY to hear about the merchandise.

Anthony De Ceglie, CEO of the Perth Bears, shared with Perth Live host Oliver Peterson that numerous big brands are eager to sponsor the team.

‘You have this coast-to-coast coverage, that is rare and unique, I can’t think of another Australian sporting club that has a home base in Perth and a home base in Sydney,’ he stated.

Adding that the team is optimistic about having merchandise available for Christmas.

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Image: Australian Financial Review