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Socceroos’ slogan just sucks

Article image for Socceroos’ slogan just sucks

We weren’t expecting a William Wallace ‘Braveheart’ moment but surely the Socceroos hierachy could have come up with something better than ‘Hopping our way to history’ for the World Cup in Brazil. Paul Murray spoke to marketing expert Dr Michael Lwin.

 

 

 

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