AI-generated short dramas in China have sparked a brand-new market for human likenesses, offering people the chance to earn money by licensing their faces for AI video generation.

Press PLAY to hear Ben Farrell discuss AI digital twins and identity risks

Ben Farrell, a Sydney-based AI in CX advisor, told 6PR Long Lunch host Mark Doran that while the concept can immortalise you, it comes with notable risks.

“A lot of fine print and grey areas around where it’s going to be used, how often it can be used”, Farrell said, adding: “All in all a bit risky I’d say.”

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