Channel 7’s coverage of the 2022 Brownlow Medal was awash in gambling advertising on Sunday night.

The disgusting hypocrisy of @AFL which permits #gambling advertising on #Brownlow when every kid in the country is watching. It is normalising gambling which for most ppl is a losing option and for many people, devastating. pic.twitter.com/67lpHnx7Ye

— Ian Mannix (@sedvitae) September 18, 2022

Regular crosses on odds for Sportsbet throughout the night led to fierce criticism.

“Lots of kids watch this, lots of kids watch footy,” Associate Professor Charles Livingstone, a gambling researcher from Monash University told 6PR Breakfast.

“And what we’ve got is, we’ve got a generation of kids that have grown up watching football and being indoctrinated to think that gambling is a natural part of the sport.

“I think that’s the real problem.”

Press PLAY to hear more from Mr Livingstone below 

Image: iStock by Getty