The Benefits of Talk Radio

Talk Radio is recognised as potentially the most powerful form of media currently in Australia. It offers incredible opportunities for businesses that have previously relied on either the press or TV to relay their message to potential customers.

Talk Radio is flexible. We can offer not only recorded commercials but also advertorials and live reads. Live reads are 'perceived' by the listener as an endorsement of the product by their favourite personality and add tremendous weight to any campaign.

Talk Radio is information radio. We are not limited by simply filling gaps between music to convey our sponsor's message. Our advertisers form an integral part of the show and are appreciated by our listeners.

Talk Radio attracts listener loyalty. People listen for longer, which means fewer spots are required to generate frequency of exposure. This leads to awareness and familiarity, which develops trust. This trust then turns to purchase intention.

Talk Radio is foreground radio. People listen to us more attentively and don't simply have us on as 'background music'.

Talk Radio is selective. It has the ability to contact a mass audience or pinpoint a specific consumer group.


Contact 6PR Sales
Phone: 08 9220 1400
Email: sales@6pr.com.au