You've Got To Be Kidding!


Retailers beware! 6pr's consumer watchdogs are on the loose and calling Millsy with your questionable pricings, deals and policies.



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Tuesday 13th December



Question: Why did the chicken cross the road?

Answer: To get 12c off at Woolworths.

Millsy kicked things off this week with an odd-servation of a new pricing war between Coles and Woolworths.

Coles were advertising their BBQ chickens for $10 flat but in a piece of marketing brilliance that surely would have stopped Coles shoppers in their tracks, Woolworths were offering a full 12c off their standard BBQ chicken.

That’s right...a full 12c...1/8 of a dollar off.

Not alone in his disbelief, Millsy was called by one listener who asked  if 'The Fresh Food People' would be liable for any injuries incurred by the mob of shoppers that would stampede toward Woolies to take advantage of this surely short lived price.

Fair dinkum! How stupid do supermarkets (and marketers) think people are to believe that a 12c saving on a chicken will change shopping habits. This is 12c shot at Coles is nothing more than an irritation to shoppers, the equivalent to that invasive neighbour that sticks his head over the fence and asks 'what did you pay for your new car?'

You know your answer will always be $3000 more than what he paid and he gleefully tells you that should have come to him first.

Well done Woolworths you just became 'that' neighbour for me. The one people avoid unless they really need something or have forgotten why they were avoiding you in the first place.




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