WA alcohol ad the most effective

Date
Beer. Generic pics. of Beer. Re-filed  25 Jan 2005. AFR Pics by. Andrew Quilty. AFR

Beer. Generic pics. of Beer. Re-filed 25 Jan 2005. AFR Pics by. Andrew Quilty. AFR Photo:

A study of alcohol education ads from around the world has found a WA advertisement to be the most effective in making people reduce their alcohol intake

The WA cancer and alcohol advertisement known as 'Spread' shows red wine entering the body and mutating cells, causing cancer.

Rob Broadfield and Peter Vlahos spoke with Cancer Council WA CEO Terry Slevin about the campaign.

 

 

 

 

 

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