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Readers don't want gossip

Posted by: Paul Entwistle | 5 September, 2012 - 8:38 AM
Ita Buttrose says gossip has lost it's appeal for the modern educated women.

magazine queen Ita Buttrose says the decline in magazine circulation may be because of a dependence of editors on gossip rather than real topics. Steve Mills spoke to Ita about the needs of the modern educated Australian female reader.

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